Let’s put the “personal” back into personal styling.
My Approach
We all have four voices guiding us through life’s decisions. Your inner voices have really cool insight and they’re the ones running the show (whether you want them to or not).When we work together, we’ll explore these first so you understand how they impact your behaviors, reactions, and choices now. I have to know where you came from in order to know where we’re going with your signature styling experience. Otherwise, there’s no "personal" in personal styling.My approach blends inner self explorations, style archetypes, and color analysis to reflect on the outside who you are on the inside.Allow me to introduce the cast of characters that make up your styling team:
MY INNER VOICES THAT ARE HERE TO GUIDE YOU THROUGH
YOUR PERSONAL STYLE JOURNEY.
Inner Child
“ALEX”
THE PRINCESS OF POSSIBILITY
She’s the one who’s going to remind you that every day is worth celebrating and that style is about as serious as playing dress up! Her curiosity will lead you to trying on pieces you never gave yourself the permission to try.
Alex creates a safe, compassionate environment. She’s gifted at holding space for people and helping them feel seen and heard; she’s there waiting with a big hug. Naturally, her biggest value is compassion.
Inner Teen
“FOWNES”
THE DUCHESS OF DELIGHT
She found her spotlight and she can’t wait to help you shine in yours. She’s your hype squad and a personal encyclopedia of perfectly relevant movie quotes, song lyrics, and victory dances.
Fownes is the one shimmying around the dressing room proclaiming “Who is she??? Get out of here!!” when you’ve got the perfect piece. Of course, her biggest value is enthusiasm.Inner Critic
“ALEXIS”
THE QUEEN OF QUALITY
She’s the one that brings structure and relatability to your style. When you need a little tough love, she’s there with the right sarcastic quip to remind you it’s not that serious! She built a business, so she can certainly help you build a kick ass wardrobe.
Alexis will give you an objective mirror and no-BS opinions; she won’t let you go home with pieces that aren’t right for you. Is it any surprise her biggest values are quality and trust?
Higher Self
“ALEXANDRA”
THE EMPRESS OF EXPANSION
She’s the one who empowers you to explore what you really want, starting with your style. She’s good at reflecting your magic back to you so you can believe that things you want can be real; you’re worthy of those dreams.
Alexandra reminds you that once you start investing in yourself in one area, you will expand the way you show up in all areas. If she manifested a shopping trip for her clients in Europe, anything is possible for you! Her biggest value is celebration.AND I AM YOUR DIRECTOR
Alexandra Fownes
FOUNDER, CLOTHING CURATOR, AND HYPE WOMAN
If I hadn’t found style, I would be living a miserable life. I wouldn’t know all these incredible voices and have access to their wisdom. Once I got quiet and listened to them, my world changed from mundane to magical.But I’m getting ahead of myself… MY STYLE JOURNEY BEGAN WITH
A PAIR OF RUBY SLIPPERS.
Discovering style really was finding my yellow brick road.
IT LED ME DOWN THIS PATH I DIDN’T KNOW WAS POSSIBLE. I WAS SEEING THE WORLD IN COLOR FOR THE FIRST TIME!
STYLE IS MY YELLOW BRICK ROAD. MY BUSINESS IS MY EMERALD CITY. IT’S WHERE I LEARNED I HAD IT IN ME ALL ALONG.
AND YOU HAVE IT IN YOU TOO.